Products that speak loud and clear.

Do I have your attention?


Specializing in the sourcing of advertising items and the creation of customized products, Carena supports you by being involved right from the conception phase; including but not limited to feasibility studies, graphic and product design, product lines, and landing pages for your events.

You can rely on our transparent process, which includes commitment to detailed and meticulous documents.

For a focus on originality and rigor, choose Carena.

Useful tips


+ The choice of tailor-made

What is the goal of a promotional campaign if not standing out the crowd? A tailor-made item, if well built [...]

The choice of tailor-made


What is the goal of a promotional campaign if not standing out the crowd? A tailor-made item, if well built, not only allows one to get known, but to convey a powerful message, revealing an identity, or a corporate culture.

The choice of the products, materials, shapes and colours all serve to characterize a brand. Special attention should be paid to the packaging, which plays an important role by giving a good first impression. ×

+ Does “Made in China” equal low quality ?

The product marking “Made in China” is often associated with low range products of doubtful quality. There is, of course [...]

Does “Made in China” equal low quality?


The product marking “made in China” is often associated with low range products of doubtful quality. There is, of course cheap production in China but many factories aiming at international markets, choose to produce according to European and/or North-American standards following strict processes and using modern and high-tech equipment.

As an example, the latest smart-phones are usually manufactured in China.

Chinese factories build a range of products, from low to high-end, and it is up to the consumer to determine what they are looking for.

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+ Why going through a trading company when buying from China?

There are many platforms required to link up Chinese manufacturers and international buyers, the most famous [...]

Why going through a trading company when buying from China?


There are many platforms that link up Chinese manufacturers with international buyers, the most famous being alibaba.com. So why use a middle man?

First of all because your middle man is overthere, in China . Capable of immediate intervention, your trading company ensures the production follow up, factory audits and handles quality control prior to shipping.

Then, because your intermediary is specialized in purchasing in China, it has an extensive network of partner factories, knowing where to buy, and at what price.

In addition to this, a trading company is essential to avoid any language or culture related misunderstanding or misleading interpretation. Especially important if you need tailor-made products, you will avoid many unpleasant surprises going through an intermediary, speaking both your language and the one of the manufacturers.

Last but not least, a trading company might specialise in your scope of activity, bringing you extra expertise and advice.

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+ Web promotion: don’t be late with new technologies.

Commercial operations? Events? The internet offers new tools for promotion, which are simple and fast to deploy. [...]

Web promotion : don’t be late with new technologies.


Commercial operations? Events ? The internet offers new tools for promotion, which are simple and fast to deploy. To the now-traditional social networks, landing pages are the new trend: they are ‘event-dedicated small sites’.

Instead of promoting your operation on that famous social network (or you could do both), go for a more professional way, free from advertising, including everything you need, along with a design that suits you better.

Independent of your website, the landing page focuses only on an event or operation.

Write the URL of your landing page on your promotional items, and you’ll maximize the reach of the message you want to spread.

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Questions / Answers

Where are we?

Where are we?


Based in Shenzhen, at the border of the Chinese town Guangzhou and Hong Kong, we have our own team of quality controllers in major Chinese production centers, as well as a solid network of factories that cover the whole country.

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Who are our customers?

Who are our customers?


Mostly specializing in advertising products, our customers are people that want to develop, manufacture and import branded items, who work for the brands themselves, or who are running groups or/and events.

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Are we more expensive?

Are we more expensive?


No, we aren't. Our prices are similar to those of Asian based trading companies or buying agents, handling sourcing, production follow up and quality control activities. Only our design services - involving creation, not only adaptation - are exclusive services, subject to a different billing process.

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What is Carena?

What is Carena?


Carena was born from a French-Chinese partnership, a double culture that allows us to understand our Western customers' needs and standards, as well as being able to communicate and negotiate efficiently with Chinese factories. Our designers are European, and are therefore perfectly aware of the new trends.

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